If you want to be competitive in today’s online market it is imperative that your website is responsive or mobile friendly.
Mobile Friendly: What is a responsive website?
A responsive (mobile friendly) website, is designed to automatically adjust to the user’s screen size. The website will look equally awesome, and be just as user friendly, whether it is viewed on mobile phones, tablets or desktop devices.
Mobile devices are increasingly used to browse the internet. According to InMobi, up to 60% of global internet traffic comes from mobile devices.
Can you afford to lose traffic?
According to Google, 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead.
Not only does responsive (mobile friendly) design improve the user experience, but it also has a noteworthy SEO advantage.
Did you know that mobile friendly / responsive websites are favoured by Google for rankings?
Google, and other search engines prefer mobile friendly websites and rank them higher in the mobile search, which in turn will increase traffic to your website.
You can read Google’s original official statement on the subject (released in 2015) here.
So now that you know that responsive design will not only increase your rankings, but also improve your mobile conversion rate – if your site is still not mobile friendly – what are you waiting for?